is a creative duo working with companies who believe in good design to evolve their digital products

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We're Can & Mattias: the dynamic duo running this design studio. Over a decade, we've honed our craft in product and ux design, focusing on details that make services and apps stand out. Collaborating worldwide, we tackle product challenges with a blend of creativity, precision and fun.

Can

Mattias

Products we’ve been a part of shaping

Here's a slice of our day-to-day, showcasing projects that hit the right notes with our clients

Einride Readly Rakbank Prima

Einride

Our design voyage with Einride navigated grounds that needed new tolls.

Type
Software Design
Setup
Embedded
Duration
2 years

Einride, a leader in self-driving electric trucks, is leading the charge in electric fleet management with its freight operating system, Saga. Our focus was on designing two critical apps: Orchestrate and Deliver.

Orchestrate: The Control Tower

We led the design of Orchestrate, Saga’s control tower, ensuring users had a complete overview of their electric truck fleets and operations. Our focus was on simplifying logistics, encompassing tracking and scheduling. This design journey involved understanding the intricacies of fleet management to develop an integrated monitoring and control system.

Through iterative design, the application evolved from showing where the trucks were right now to sophisticated scheduling and communication with the drivers. Working closely with a team of 8 developers and a product owner for nearly 2 years, weshaped Orchestrate into a tool that simplifies fleet management for electric trucks, transitioning from traditional spreadsheets and phone calls to a dynamic, intuitive interface. We also onboarded new designers to ensure continuity after our departure for new adventures.

Deliver: Efficiency on the Road

Another project developed was the Deliver app, designed to assist electric truck drivers in their daily operations. The goal was to create a user-friendly tool that would make the transition from diesel to electric vehicles seamless, fitting naturally into their daily routines.

The Deliver app allowed drivers to self-select shipments and routes, evolving with the development progress of Orchestrate drivers could get detailed daily plans, including charging stops and real-time schedule adjustments, making it an invaluable tool for managing their routes and ensuring efficient energy use.

Driving Change: Sustainable Transport

Working with Einride on Orchestrate and Deliver has been an insightful journey into electric logistics. These projects required navigating new challenges and finding creative solutions that adapt to user needs. Balancing simplicity with essential functionalities was key to our approach. Collaborating within a cross-functional team allowed us to explore different perspectives and broaden our understanding in this evolving field. We’re excited to contribute to a more sustainable future.

Readly

Crafting a 5-year product and design strategy and bringing it to life through leadership and product execution.

Type
Product Design
Setup
Embedded
Duration
3 years

Readly is a digital magazine, newspaper and podcast subscription service founded in 2012 with content from over 1200 publishers.

Readly's Transformation: A Design Odyssey

At We, Not Toys, we led the charge in reshaping Readly's design landscape. Our mission: to shift design from marketing to product, instill a vibrant design culture, and seamlessly onboard new designers and managers.

Setting the Stage: Design Principles and Culture

We established clear design principles as the foundation and nurtured a culture that breathed creativity into every aspect. Our goal was not just to design products but to weave a design mindset into the fabric of Readly.

Cleaning House: Streamlining and Modernization

Revamping Readly's product range was no small feat. We initiated a design system that served as the backbone, bringing consistency and modern aesthetics to the user experience. This cleanup wasn't just cosmetic; it was about enhancing usability and visual appeal.

Enhanced Content Search

Readly prioritized redesigning search for a better user experience. Our design increased discoverability and engagement, evident in a significant increase in searches per session and a 22% higher click-through rate.

Collaborative Vision: 5-Year Plan Unveiled

Hand in hand with the Product team, we embarked on a journey to visualize and break down a bold 5-year vision plan. The aim? To boost engagement and subscriptions for Readly products. Our collaboration went beyond design; it was about shaping the future of Readly's success.

Rakbank

Infusing Rakbank with user-friendly charm, we made banking a breeze. Our global team crafted a design that's all about simplicity, joy, and modern vibes—because banking should feel friendly.

Type
Product Design
Setup
Embedded
Duration
9 Months

RAKBank is a retail and a business bank in the UAE. The Bank provides conventional, retail, small business, and commercial banking services.

Global Collaboration: A Design Orchestra

In the spirit of global collaboration, we led a distributed multi-country design team spanning Scandinavia and Dubai. This diverse team brought unique perspectives, enriching the project with a global touch.

Unified Design System: Native Apps and Responsive Web

No design chaos here! We stitched together a design system that made both native apps and responsive web play nice. It's like organizing your closet, but for design. Everything has its place, and it looks good doing it!

Animating User Engagement

Recognizing the power of animations in enhancing user experience, we strategically incorporated them to add focus and friendliness. These animations weren't just visual; they were a vital part of Rakbank's narrative—adding a touch of joy without going overboard.

Engineering Harmony: Facilitating Implementation

A quality product is a team effort! We played conductor, seamlessly orchestrating the implementation with our engineering pals. It's like a symphony of code and creativity, working together for a harmonious banking experience.

prima

Cultivating a vibrant online sanctuary, Prima intertwines seasons, sustainability, and beautiful design, offering a virtual haven where produce comes to life, and awareness blossoms into a sustainable mindset.

Type
Concept
Setup
Project
Duration
1 month

At We, Not Toys, our passion extends beyond client projects to in-house endeavors, and Prima is our pride and joy. Picture it as an interactive magazine, Prima is not just a page; it's a communication and marketing tool that we designed and coded in-house. Our vision? A virtual haven for seasonal produce enthusiasts and sustainability advocates.

The Experience: More Than a Page, an Interactive Journey

Step into Prima, and you'll find more than just produce images. It's a captivating journey through fun facts, life hacks, and educational content. We didn't just design a page; we crafted an experience that's both inspirational and practical.

Cultivating Awareness: Beyond Eye-Catching Imagery

Prima goes beyond aesthetics. It's a catalyst for creating awareness and fostering a sustainability mindset. Every click, scroll, and interaction is designed to plant the seeds of mindful consumption and a love for seasonal produce.

Life Hacks and Fun Facts: A Feast for the Curious Mind

Ever wondered how to make the most of your produce or use it as an alternative? Prima spills the beans with life hacks and fun facts that add a dash of delight to your journey. It's not just about what's on your plate but how you make the most of it.

Long-Term Impact: From Awareness to Revenue

Prima isn't just about the present; it's an investment in the future. Beyond creating awareness, we designed it with a strategic eye, aiming for long-term revenue generation. It's not just a page; it's a sustainable business model waiting to blossom.